Running short on caregivers for your home care business? Don’t stress! We’ve broken down the top methods for recruiting the best caregivers. Learn the latest and greatest tips so you can start recruiting caregivers today!

Recruitment Challenges

Statistics show we’re facing a shortage of reliable caregivers nationwide. With baby boomers living longer and millennials putting off starting families (if they choose to at all), there’s been a generational shift. The U.S. population is aging, soon we’ll see more seniors than children.

However, demographics aside, there are other factors contributing to the dwindling number of caregivers. Historically, caregiving doesn’t typically provide a competitive wage. Beyond that, caregiving is an emotionally and physically demanding job. With little room for advancement, caregivers can find themselves burnt out ― resulting in high turnover. But there are ways to combat these issues, and it all starts with strong recruitment strategies.

Tactics for Recruiting Caregivers

Despite the challenges, there are ways to recruit qualified caregivers who are eager to help others. Below are eight methods home care agencies can use to hire top talent:

  1. Leverage different recruitment channels: Use online job boards or social media platforms to let people know you’re hiring. If there are schools or universities in your area, consider partnering with them so you can recruit fresh talent right after graduation. Additionally, maintain a strong network within the healthcare community. Even if people aren’t actively looking for another job, it’s good for them to know you’re hiring in case their circumstances change.
  2. Improve your job postings: Draft clear and compelling job descriptions that highlight the benefits and culture of your home care agency. Emphasize the incentives you offer, including competitive pay, schedule flexibility, and opportunities for career growth. Ensure your postings are tailored to speak to what caregivers’ value most to attract the best candidates.
  3. Streamline your application process: Nothing turns people away from a job faster than a tedious application process. Applying for a job at your home care agency should be user-friendly and not overly time-consuming. Providing a positive candidate experience from the start can increase the likelihood of attracting and retaining top talent.
  4. Utilize technology: Instead of manually keeping track of where candidates are in the hiring process, invest in quality recruitment software and tools. Give people the opportunity to interview virtually and even offer remote onboarding. Allowing for flexibility in the hiring process shows you respect your team’s time and schedule ― an ideal attribute for those seeking a new employer.
  5. Build a referral program: Word-of-mouth is one of the oldest forms of advertising, but it’s still very effective. Encourage your current caregivers to recommend qualified candidates from their network to work for you. Should you hire the person referred, both your employee and new hire can receive a referral bonus or reward.
  6. Foster community engagement: Participate in job fairs and community events to increase your agency’s visibility and attract potential candidates. Build relationships with local businesses, non-profits, and senior centers to generate awareness about your services and hiring needs. Engaging with the community can help you attract compassionate individuals.
  7. Offer competitive benefits: No matter the type of business you own, offering a strong benefits package will help you garner the strongest candidates. At CareBuilders at Home, we offer our caregivers medical, dental, and vision insurance, 401k accounts (with matching), tuition reimbursement, life insurance, accident insurance, and flexible schedules. We treat our caregivers how we expect them to treat our clients ― like family.
  8. Partner with a reputable franchise: At a time when caregiver recruitment seems challenging, investing with a reputable franchise can make the process a bit smoother. At CareBuilders at Home, we help our franchisees take care of their caregivers. We provide complete back-office support including payroll, tax, and insurance assistance ― leaving our franchise owners to worry about one thing: providing exceptional care.

Franchise with CareBuilders at Home

CareBuilders at Home is actively seeking enthusiastic entrepreneurs who are passionate about helping others in their community. We offer an affordable franchise opportunity with startup costs ranging from $115,200 to $168,800, including our $49,500 franchise fee. Interested candidates should have a net worth of $250,000 and at least $150,000 in liquid capital to qualify.

With territories available nationwide, we may have a market near you! Learn more about our franchise opportunity and how we can help with recruiting caregivers. Request information today.